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mVAS Account Manager
Mobile Arts Group is seeking a talented mVAS Account Manager to join our dynamic team!
If you're enthusiastic about driving growth and shaping the future of the mVAS industry, this is the ideal
opportunity for you!
Responsibilities:
• Conducting thorough benchmarking analysis to identify industry trends, competitor strategies, and best practices.
• Conducting comprehensive market studies to identify opportunities, trends, and consumer preferences in the
mVAS industry.
• Analyzing market data, including customer demographics, behavior, and purchasing patterns, to inform
strategic decision-making.
• Conducting a thorough analysis of return on investment (ROI) for various business initiatives, including
mobile payment solutions and advertising campaigns. Identify areas of improvement and provide
recommendations to enhance ROI.
• Analyzing user acquisition metrics and campaign performance to optimize strategies for maximum
effectiveness.
• Building and maintaining a strong professional relationship with the publishers assigned to you
• Getting on Board new Affiliates, Negotiating the best deals for the company, and meeting the needs of
affiliates
• Developing and executing strategies to acquire new users through affiliate marketing channels.
• Staying updated on industry trends, best practices, and emerging technologies related to mobile payments,
advertising, and monetization. Proactively identify opportunities for process improvement and optimization.
Qualifications:
• Bachelor's Degree in Business/Marketing, Master’s degree preferred
• Three (3) years of experience in a similar role
• Experience with ROI analysis.
• Interest in the digital advertising industry
• Experience driving traffic through Digital media platforms (Facebook, Tiktok, Google, etc..)
• Knowledge of Digital Advertising Platforms (Facebook, Google, Instagram, TikTok, etc ..)
Performance Marketing Executive
Mobile Arts is seeking a dynamic "Performance Marketing Executive" to drive the success of our paid campaigns. If you have a passion for maximizing ROI and possess the following skills and qualifications, we want to hear from you!
Responsibilities:
Manage and optimize high-budget campaigns for maximum ROI.
Set up and promote campaigns across various platforms (Google ads, Meta, TikTok Ads, etc.).
Handle App installs and WEB campaigns.
Monitor and analyze campaign performance.
Track and compare results using third-party tools like Power BI and Adjust.
Collaborate with the Client's growth team for new opportunities.
Plan, execute, and analyze user acquisition campaigns across performance UA channels.
Qualifications:
Bachelor's Degree in Business/Marketing.
Up to 1 year of experience in a similar role.
Proficiency in Social Media Advertising Platforms.
High expertise with Facebook Ads Manager, AdWords, and Google Analytics.
Senior Performance Marketing Specialist
Mobile Arts is on the lookout for an exceptional "Senior Performance Marketing Specialist" to lead our paid campaigns with a sharp focus on optimization and success. If you possess the skills and qualifications below, we invite you to take your career to new heights with us!
Responsibilities
Design and enhance high-budget campaigns spanning multiple platforms such as Facebook, Google Ads, TikTok Ads, Snapchat, and others.
Maintain daily vigilance and consistent follow-up on digital marketing campaigns to prevent lapses and ensure ongoing, day-to-day monitoring.
Perform A/B testing and refine ROI to achieve outstanding outcomes.
Formulate targeted strategies to effectively reach and engage the desired audience.
Evaluate and communicate the effectiveness of digital marketing campaigns, ensuring alignment with ROI and KPI objectives.
Recognize trends and glean insights to optimize expenditure and performance accordingly.
Establish conversion points and improve user funnels to enhance overall results.
Qualifications
Possess a Bachelor's Degree in Business/Marketing.
Demonstrate three (3) to five (5) years of experience in a comparable role.
Exhibit proficiency in Social Media Advertising Platforms.
Possess advanced skills in utilizing Facebook Ads Manager, AdWords platform, and Google Analytics.
Proven capability to uphold daily diligence and execute systematic follow-ups on digital marketing campaigns, mitigating gaps and ensuring continuous day-to-day oversight.