Mobile Arts Announces Strategic Acquisition of Nova Studios, Unlocking New Monetization Pathways and Expanding Market Reach
Mobile Arts, a global leader in mobile content and digital monetization solutions, today announced the acquisition of Nova Studios, a fast-growing innovator in app development. The acquisition significantly expands Mobile Arts’ digital product portfolio while positioning the company to unlock new growth opportunities across the mobile ecosystem, all through its platform, Mobibox.
By integrating Nova Studios’ suite of mobile apps with Mobile Arts’ advanced monetization platform, MobiBox, Mobile Arts will introduce a wide array of new revenue streams to Nova’s existing and future products.
MobiBox enables seamless monetization across multiple payment channels, including app store billing, credit cards, direct carrier billing, and upcoming alternative payment methods, unlocking flexible pathways for global users to engage and transact.
With this acquisition, Nova Studios’ apps will now benefit from:
– Diversified monetization models: subscriptions, in-app purchases, microtransactions, bundled services, and more.
– Stronger marketing capabilities: Nova gains access to Mobile Arts’ global marketing toolkit, performance optimization expertise, and dedicated investment resources, enabling faster user acquisition, stronger retention, and accelerated product scaling.
– Increased revenue potential: higher conversion rates, wider market penetration, broader reach, and personalized user acquisitions and engagement powered by Mobile Arts’ data-driven optimization tools.
– Global payment accessibility: unified platform supporting numerous local and international billing channels.
This acquisition is a game-changer, not just for Nova Studios, but for the entire monetization ecosystem. Through MobiBox, we are empowering Nova Studios’ apps to generate revenue through multiple payment channels. This is about giving merchants the flexibility to choose the best payment method, enabling apps to maximize revenue potential globally.
- Jamil Gaith, Co-Founder & CEO of Mobile Arts
Nova Studios, previously owned by Neon Apps, was founded as an innovation unit within Neon Apps, a leading Turkish tech company with a team of over 80 specialists. While Nova Studios operates as a focused product division, it draws on the broader engineering, design, and AI expertise of the larger Neon Apps organization. Over the years, Nova Studios has developed a strong portfolio of AI-powered applications designed to enhance user experience and drive scalable digital growth.
Beyond expanding Nova Studios’ revenue potential, the acquisition enables effortless payment processing across a wider range of channels, opening access to multiple monetization pathways and allowing the company to reach broader audiences, increase engagement, and offer users more flexible payment options.
For Mobile Arts, the acquisition reinforces its positioning in the market and accelerates its expansion strategy. By combining Nova’s innovation with Mobile Arts’ monetization infrastructure, the company is poised to accelerate its expansion into new verticals, scale its digital product footprint, and pursue additional strategic partnerships.
About Neon Apps
Neon Apps (www.neonapps.co) is a leading Turkish software development company specializing in outsourced mobile app and AI product development for top technology companies, global brands, and high-growth startups. With a team of over 80 specialists, Neon Apps has delivered more than 550 mobile applications across iOS, Android, and web, covering sectors such as fintech, health, entertainment, education, AI tools, and subscription-based consumer apps.
The company provides full-cycle product development, including UX and UI design, engineering, AI integrations, backend development, subscription optimization, and long-term product scaling. Nova Studios was originally founded as a dedicated innovation unit within Neon Apps, focused on building AI-powered applications that push the boundaries of digital engagement and user growth.
About MobiBox & Mobile Arts
Founded in 2013, Mobile Arts is a leading tech provider in the EMEA region, specializing in fintech and adtech solutions. We focus on mobile payments, user acquisition, and providing comprehensive monetization strategies for telecom operators and digital merchants. Our expertise in these areas, combined with a strong emphasis on compliance, fraud prevention, and brand safety, ensures sustainable growth and long-term customer engagement.
At the heart of our offerings is MobiBox, our monetization platform that acts as a payment gateway, enabling businesses to generate revenue across multiple payment channels. Whether through credit card payments, store billing, or carrier billing, MobiBox simplifies transactions and offers a seamless, frictionless payment experience for users. This robust platform allows app developers and merchants to maximize their earnings while benefiting from a wide range of payment solutions to meet the diverse needs of their global customer base.
For more info: https://www.mobibox.mobi/